Today ASUS is all over the place, promoting all kinds of products. Now is the time for the Formula video cards line-up, inspired by Formula 1 race cars. ASUS is already showcasing a few products from the line-up at CeBIT 2009 (where else if not there). The part that brings the cards' name is actually the heatsink. From above it resembles the shape of a F1 car. Despite that, theheatsink is nothing so revolutionary. It is combination of anti-oxidizing aluminum fins, five copper heat-pipes and a dust-proof fan. The whole cooling occupies two PCI slots. ASUS forgot to mention if the cards will be supercharged, sorry I mean overclocked. Pricing and availability information is also missing, neither we know if the cards will be with NVIDIA or ATI GPUs.

Targeted at HTPC users, the AXP-140 stands at just 7cm tall. In fact, you could stuff a system with this cooler mounted into any HTPC case that has just 11cm of height clearance. Although the primary consumer would be HTPC users, enthusiasts running high-end rigs can also use this heatsink for their systems if they prefer down-draft airflow construction.
Unlike tower-styled heatsinks, down-draft airflow helps to cool motherboard components such as the neighbouring northbridge and more importantly, the MOSFETs.You could install either a 120mm fan, or a 140mm fan on it. Running a bigger fan at lower speed produces the same airflow as a smaller fan at a comparatively slightly higher speed, but doing the former cuts down on noise output.There are six nickel-plated heatpipes that are soldered to a nickel-plated full copper base for high efficiency heat transfer.

So far, this AXP-140 is only known to support the LGA 775 platform.

Let's take a look at some heatsink data:

Dimensions - 145 x 147 x 70.2 mm (L x W x H)
Weight - 900g
Heatpipes - 6 nickel-plated
Base - Copper (but nickel-plated)
Fans - 120mm or 140mm

Retail price is estimated to be about US$59.