Virgin Mobile has announced its "vTrendy" phone, a sleek, color-screen FM Radio-enabled phone claimed to be one of a kind in bundling a unique offer at such an affordable price.

At around 65gms, the "vTrendy" appears sleek and comes with a 65K color screen, speaker phone, organizer, FM radio, stereo headset, up to 500 contacts phone-book memory, up to 150 additional contacts on RUIM or SIM card, and Long Messaging Service (LMS). As a value-add, the phone offers access to Virgin Mobile's VAS data portal aka 'Vbytes' wherein users can get unlimited to Virgin Mobile select content and other applications for just Rs 5 per day.
Announcing the launch of the "vTrendy", P Madhavan, chief sales and distribution officer of Virgin Mobile, said, "Youth today are faced with a situation where they have no stylish CDMA handsets in the price range below Rs 1,500. Even a GSM service provider's handset bundled offer does not really appeal to them because of lack of attractive handsets. vTrendy is ano compromise deal for youth since it combines a stylish handset to suit their budget, is loaded with features such as FM Radio, 65K color, and Long Messaging Service (LMS), and is bundled with an offer tailored just for them."

The "vTrendy" is attractively priced at Rs 1,499. With every "vTrendy" users will also get a starter user kit and a lifetime validity recharge. The handset is now available across 15,000 outlets nationally and 1,000 modern retail outlets including The Mobile Store, Univercell, Croma, Convergem, Big C, Vishal Mega Mart, Vijay Sales, and Sangeetha, among others. Virgin Mobile will also make the handset available across 34 kiosks at malls across the country.

For additional information on the "vTrendy", Virgin Mobile champs can be reached on the toll-free number 1-800-209-4444 from any BSNL or MTNL landline or on 125999 from any Virgin Mobile phone. You could also log onto virginmobile.in.

Tata Teleservices will offer wireless data services for Qualcomm's BREW solution to subscribers of its "Virgin Mobile" brand in India.

Qualcomm's BREW solution will ensure delivery of Virgin Mobile's latest content to mid- and high-end devices.

Virgin Mobile will leverage the BREW platform to present a full range of innovative and easy-to-use mobile content services, including entertainment (gaming, sports, astrology), music and messaging applications.

Additionally, Virgin Mobile will make available innovative offers to its subscribers such as unlimited access to Virgin Mobile's unique V-Bytes data portal for a daily charge of only Rs.5, whereincustomers can access free Virgin selected content and other targeted applications.

"Our target audience of tech savvy youth in India desires the latest mobile applications and services so that they can enjoy the power of their devices," said Jamie Heywood, deputy CEO for Virgin Mobile India. "BREW is allowing us to offer advanced data services to our end users efficiently with an expedited time to market."

"The BREW solution was a natural fit for Virgin Mobile, as it allows us to coordinate with the global BREW developer community, which includes a number of regional applications, for advanced data services on our current range of six handsets," said Deval Parikh, chief officer of handsets, VAS and Procurement for Virgin Mobile India.

"Virgin Mobile's strategy highlights the recent growth and overall potential of the Indian market for high-end data services and we believe that leveraging BREW is the best possible solution to meet the needs of their data-savvy customers," said Arvin Chander, vice president of global carrier relations for Qualcomm Internet Services. "Virgin Group as an entity has been known for achieving incredible success with unique business strategies, and Qualcomm looks forward to playing a pivotal role as Virgin Mobile redefines India's mobile data services landscape."