VIP strengthening convenient travel

By Koushik Saha on 9.11.10

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Delhi, November 9, 2010: VIP Industries, Asia’s No. 1 luggage manufacturer launched a new range of innovative hard luggage under their brand Alfa.

Aptly named Alfa Boxer Strolly, this new range provides the safety and durability of a hard luggage and convenience of a soft luggage trolly.

VIPs’ Alfa Boxer Strolly comes with an attached trolley that enhances its utility value thus making it even more convenient for use. It is the only product available in the market today at an attractive and affordable price of Rs.1400 /- onwards. Whats more the brand is offering a 7 year warrantee on Alfa Boxer Strolly.

Commenting on the launch of the innovative Alfa Boxer Strolly, Mr. Manish Vyas, Vice President, Marketing, VIP Industries Ltd said, “We are very excited and happy to launch this product amongst the Indian audience. We at VIP always believe that customer satisfaction is of prime importance and have thus introduced Alfa Boxer Strolly to cater to the needs of today’s Indian travelers, thus giving them a complete first-of its kind experience.”

Made from the highest quality polypropylene, Alfa Boxer Strolly is extremely strong and durable. It has a Metallic Trolley which is first ever offering by any brand in this price segment. The strolly will aid the consumer to effortlessly wheel the heavy luggage thereby making his journey less stressful.

Mr. Vyas further added, “The USP of Alfa Boxer Strolly is strength, sturdiness and convenience; going by its attributes we could not think of anyone better than India’s Boxing Champion Vijender Singh to unveil our product. Vijender is indeed an epitome of strength just like our ‘Alfa Boxer Strolly’ and we are thrilled to have him amidst us here today to launch our product.”

Speaking on his association with the brand, Vijender Singh said "VIP is one of India’s most iconic brands and I am privileged that they have invited me to launch Alfa Boxer Strolly, their new line of phenomenal products. VIP believes in making thoughtful and innovative products and I am glad to be launching Alfa Boxer Strolly since I associate myself with its attributes of strength and sturdiness.”

Alfa Boxer Strolly is priced at Rs.1400/- and Rs.1700/- and is available in two sizes-57 cm and 63 cm each, and three colours- Grey, Red and Blue. Its deluxe version has a fixer divider inside for better packing- convenience coupled with a top handle for greater comfort and convenience. The deluxe version is available in additional colours of green and yellow, and is priced at Rs.1600/- and Rs.1900/-. Alfa Boxer Strolly’s durability has been thoroughly checked against tough quality tests; it is drop-tested, jolt-tested as well impact-tested and its locks havebeen checked against various quality-tests. Alfa Boxer Strolly has a 7 year warranty which itself speaks for its durability.

In the recent past, VIP launched Superlite, the world’s lightest fully feature loaded cabin sized strolly. Before this, VIP had launched water and stain resistant bags using Teflon and trolleys with twin section which help the consumers segregate their professional and personal packing space. All these products have met with unprecedented success in the market.

About Alfa:

Launched in 1989 as the economy sub brand of VIP offering Hard luggage products at sub Rs.500/-, Alfa has evolved into a standalone brand from VIP Industries Ltd over the years. It continues to cater to the economy segment giving great value for money to the customer. It enjoys strong brand recall amongst its target audience as a trustworthy brand. In 2005-06, Alfa entered the soft luggage segment. These products fulfilled a long standing need of the value-for-money traveller who had to make do with either hard luggage or poor quality soft luggage. Alfa's soft luggage strategy revolves around a few cornerstones like superior design strength, sourcing efficiency, marketing support, quality control and product guarantee.

Today ALFA is a 160 cr. brand clocking in excess of 12 lacs units annually and is available in more than 7500 outlets across the country, offering products in various categories (Trolley, backpacks, office bags, travel bags, suitcases and briefcases) to the value conscious consumer in Hard and soft luggage alike. Alfa is currently the largest brand with an 8% market share in the economy segment of the market which is valued at around 2000 cr. With competition primarily from local brands , Alfa’s strategy is to upgrade consumers to buying a high quality branded product which provides him the reassurance of durability, reliability & convenience at reasonable prices. Over the years ALFA brand has continuously strived to offer great products to its consumers with excellent functionality satisfying the needs of its value conscious consumer.

About V.I.P. Industries Ltd:

Established in 1971, VIP Industries Ltd. is Asia's No. 1 luggage manufacturer. Its four factories produce nearly five million pieces a year, making it the second largest producer of luggage in the world. The state-of-the-art VIP Design Lab at Nashik has to be credit several international patents and design registrations. Since inception, the company has kept in step with the changing need and taste of the discerning and quality conscious traveler. VIP Industries already has a global footprint with its products available not just across India but also all over Middle East, the UK, USA, Germany, Spain, Italy and select African and South East Asian countries.

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