Here's a formula to help boost sales: Take something popular - for example, The Dark Knight - and then apply it to something completely unrelated, like videocards. Of course, copyright concerns could come into play, so be sure and design a character or logo that resembles nothing from which it was borrowed (in this case, steer clear of Batman).

Perhaps we're being too cynical and maybe Asus isn't a fan of DC's comic hero gone big screen. In any event, Asus' new Dark Knight series of videocards will inevitably conjure up thoughts of Christian Bale in his most recent role as Batman, but the new GPUs have no association to arguably the best super hero movie to date. Instead, the "self-designed" Dark Knight branded cards will come with a special heatsink the company claims ups the cooling performance ante while keeping noise levels down.

"The ASUS designed EAH4870 DK and EN9800GTX+ DK Series come equipped with the specially designed Dark Knight Fansink," Asus wrote in a press release. "This innovative fansink is equipped with 4 heatpipes and a large heatsink surface area; and is made of aluminum alloy to deliver extreme cooling while retaining operating levels at only 32dB—almost imperceptible in a quiet room—catering to users who require maximum cooling without excessive fan rotation noise."The new cards also come with a handful of technologies and buzzwords aimed at attracting the overclocking crowd. These include an EMI shield, DIP spring chokes, LF PAK MOS, and all-solid Japanese capacitors. Put together, Asus claims end users can expect a 9 percent performance improvement while gaming. Utility belt not included.