AMD has launchedits Fusion for Games beta application, a gaming utility as part of their "The Future is Fusion" campaign. Through the campaign, AMD aims to re-brand their hardware technologies -- microprocessors and graphics both. To the consumers, AMD will detail the solutions derived from AMD products to optimize the performance of the computing systems: essentially a collaborative campaign run by AMD and their technology and product partners.

Fusion also reflects AMD's upcoming Fusion microarchitecture that combines AMD's x86 CPU capabilities with Radeon GPUs to offer a hybrid solution. The AMD Fusion for Games software released, is in beta stage and currently works for Windows Vista (32-bit only), future versions will offer greater platform support, including Windows XP. It offers three gaming profiles -- Advanced, Basic and Expert. One can choose and edit one of the three profiles or create an entirely new profile.Fusion basically shuts down 70 or more background processes which hog the CPU and memory on typical computing system. This can be enabled by simple on-off feature that talks with the CPU and GPU on the system. The application also packs new feature such as AMD Boost and AMD overdrive. However this application works only on a system that has both carrying the processor and graphic card AMD branded; there is no cross-platform compatibility. As it stands, the utility is little more than a simple tweak; nothing special.