A new initiative titled "Dial a Post Paid" has been launched by Airtel in Chennai. With "Dial a Post Paid," Airtel intends reaching out to existing prepaid customers as well as other potential customers.

Under this initiative, customers can avail a tariff plan of Rs 400 with local calls charged at 50 paise each, STD calls at Re 1 each, and 800 local SMS at no charge.Those opting for "Dial a Post Paid" will be able to transfer their SIM card memory to their new SIM card at no additional cost. Besides, they will be able to avail the new connection sans any entry deposit for STD or ISD facility. Existing prepaid customers too will be able to migrate to the plan if they so desire.

Rajiv Rajagopal, chief executive officer (Mobile Services - Tamil Nadu) of Bharti Airtel, reportedly said at the launch, "This new launch of 'Dial a Post Paid' is yet another initiative by Airtel to make mobile services easily available to the masses at their doorstep."