Micro-Star International (MSI) is planning to challenge an on-year growth of 100% for its notebook shipments in 2008, while gross margins for its own-brand notebooks will remain above 15%, according to sources at the company.

Currently, MSI's own-brand notebooks occupy 60-70% of the company's total notebook shipments and with its gross margin a lot higher compared to the typical 5-6% of other first-tier notebook ODMs, the company's performance is doing rather well. With MSI's own-brand notebooks ranked among the top-five in Turkey and the Ukraine, as well as showing strong performance in the Asia Pacific and Taiwan markets, the company will be more aggressive over its worldwide own-brand notebook lineup and will challenge total notebook shipments of 1.8-2 million units in 2008, while own-brand notebooks will break one million units, the sources detailed.

In additional news, MSI also hopes to increase own-brand server shipments to reach 50% of the company's total server shipments next year.